Who would have imagined when Coco Chanel conjured the idea for a little
black dress to suit all women the “LBD” abbreviation would become the
most widely used & recognised term in fashion circles of any wardrobe staple.
With this in mind, when Shirley created her Venus Cow black leggings, crafted from
cotton knitted specially to deliver all the qualities she required for her Perfect
Black Leggings it was important the leggings had a distinctive and memorable name
to brand them out from the crowd and so The PBL was born.
Like any great idea, a first it was critical the PBL be protected and easily distinguishable
for our discerning customers from all other inferior black leggings. We have done
this by placing the distinctive “PBL” label on the back of the leggings
under the waistband and the PBL name is protected under a global trademark, giving
our customers peace of mind when they purchase the PBL, perfect black leggings that
they are getting a product of the highest quality and craftmanship and supporting
a company committed to social change.