posted on September 18, 2013 15:46 by
I was blown away last night watching Channel 4’s Fabulous Fashionistas at 10pm. I have been banging the ‘don’t forget about the older woman’ drum for so long, I had almost lost all hope until this amazing one hour documentary, following some inspirational fab style ambassadors, revived my appetite.
I have also become a huge charity shopping lover and expert over the past 10 years, not spending money in retail for cheap made in China rubbish anymore. This thrifty and savvy way of sourcing another shopaholic woman’s quality trash has allowed me to build a killer unique wardrobe that cost me little but made a big contribution to charities.
I am hoping and praying finally after this amazing insight into life after 80, the big brands will recognise they are missing half the population with disposable income with a true desire to spend on style, beauty and fashion. These brands need to think more about real people when they start to create an advertising campaign because no one at home is buying it anymore when airbrushing and lying is used to sell products.
We are never too old for style or fashion because we are all unique and need only to think about what we desire to be happy, not what others think we should do or wear. My never ending quest to get a TV producer to step outside the box and look at real life without being influenced by what the advertisers want, was fuelled by the fabulous fashionistas.
If a TV show is brutally real it becomes fascinating, compulsive viewing because we can relate or criticize what we see and if the viewers flock to watch, then the advertisers will follow. I am also hoping from this rare glimpse into the forgotten, forbidden subject of old age, the media and TV makers will embrace change and get out of their creative rut.