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The Emperor's New Clothes

posted on May 20, 2015 10:48 by

Starting your own business is not easy, especially if you want to offer something unique in order to brand out from the crowd.

The fashion industry, a business I decided to enter is in reality a closed shop. Once you have designed your garment, in my case, the PBL, a made in England black legging the first stage, having created it is to let the world know about it.

You would imagine it would be easy to get magazines and the media to rave about your product as much as you do but the reality is it is all about the money and not about sharing the love.

Many High Street brands who make inferior Made in China or other third world sweat shop black leggings come up with a cheap price by offering their customer disposable fashion that eventually ends up in landfill.

Did you know that over 200 million tons of textile waste goes into landfill every year?

So for me it makes sense, especially in a booming active wear market to not only save the planet but to do something that goes against the grain of the rubbish that is already out there by offering my customers affordable luxury.

If I wanted to get my perfect black leggings onto the catwalk at London, New York or Paris Fashion Week I would have to either be best friends with Anna Wintour, the editor at Vogue Magazine or have a dream that I would wake up from disappointed because in reality it’s never going to happen.

I am not despondent though because I believe going to a smaller, less glamourous, less fake world of fashion is more likely to get my brand out to real customers who through word of mouth will eventually talk up a story, forcing those at the top of the fashion industry and media channels to talk about me.

In the up and coming months through the summer the Venus Cow staple black collection including the PBL, perfect black leggings will be shown at two, maybe not London fashion week level, but very important ethical fashion events that have true meaning and passion behind them and I am proud to be participating in both.

The first event is Meet The Manufacturer, 3rd-4th June, 2015 at Tobacco Dock, London an important gathering of British textile experts coming together to celebrate Leicester manufacturing, my home town so this is a no brainer for me. The second event pulls at my heart strings and is a charity fashion show for Loughborough based Rainbow Hospice on 19th June at the Wigston Academy, Leicester.

It may not be a front row seat next to Kim Kardashian, Kanye West and Kendall Jenner but I will be there cheering on the amazing unknown, but never the less important organisers, models and stylists because without a real fashion industry that supports good and caters to the consumer it’s all about the “Emperor’s New Clothes” to me and not about real life and the needs of real people.

This entry was posted in Shirley Speaks Out
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