posted on December 03, 2013 14:10 by
I had to write a post today about the British Style awards last night. I think Coco Chanel would be turning in her grave to see the style award go to Harry Styles. Come on you fashion media luvies, my 5 year old niece loves him and goes weak at the knees but has no understanding of fashion or style just yet.
It seems to me that the fashion media are in some kind of time machine and just keep pushing the same old faces over and over, not recognizing no one cares any more. Kim K, Kate Moss, Harry Styles, Gary Barlow all get endless exposure in the media and magazines, yet if you ask anyone on the street, those who would normally buy this rubbish, they are sick of it and the reason maybe people are not buying in anymore.
If we want to keep British fashion alive and magazines and the papers want to stay in business, the time has come to change the record and start to invest time and effort in supporting new comers in the industry, by helping them get the exposure they need to thrive. I have no idea why the media think Kim K is so loved by the people. All you have to do is read the comment section in the Daily Mail to see she is not!
If I want to get my Made in England fashion brand some exposure in the media or a magazine, even on a fashion blog, I have to pay for advertorial, which completely defeats the object of true road testing and real reviews for readers. I am just waiting for the day when one brave and savvy fashion editor goes against the grain and does something new in the tired world of fashion and celebrity, then watch the difference in sales and interest from the public.