posted on November 03, 2011 13:36 by Shirley Yanez
After our own difficulties and finding ourselves penniless and having to start again on the dole in middle age, we had spent five years living without money.
During this time we worked for free, helping the homeless and inspiring women to swap clothes and recycle. ITV and BBC followed our story and as a consequence of this we were offered guest appearances as common sense life coaches on Trisha. We then did a live swapping and styling on a budget show for a year season at Butlins.
Touching and meeting pretty much the whole of the country and seeing how recession and poverty had zapped the life out of everyone, leaving them miserable broke and broken, we felt compelled to do something on a mass scale to help. With the help of a Leicester based Angel Investor we set up an International financial headhunting firm Wilson Purviss in October 2010 and began thinking of ways to get new clients on board and offer something sustainable and ethical to do with their recruitment spend. We set up a social enterprise.
Once Wilson Purviss, our headhunting company was set up, the social enterprise had to be web based, free to the user, non-profit and valuable information from personal experience that would help people take some personal responsibility for their own choices. The country has a growing obesity problem and having spent a lot of time meeting and trying to style the Nation at Butlins we got massive insight into what was needed to stop the epidemic getting worse, the truth.
VenusCow.com was the idea, a free common sense, brutal truth life coaching website, with an online private journal for the user to begin facing some of their own truths. Through word search in the content and life coaching common sense tuition Venus Cow, the virtual life coach, helps guide and keep the user on track to achieve their goal. i.e. Lose weight, give up drinking, get a job etc.
It was important for us to make this a real social enterprise, getting people on board with the necessary skills to offer their expertise for free in order to help and give back in the bigger picture. We approached our local university, De Montfort, Leicester, told the dean about our exciting free life coaching site idea as a social enterprise that once up and running companies using the head hunting service with their recruitment spend would go towards the massive task of marketing it to the nation. The university agreed to participate and assigned a student as part of their degree course to give us a working website with a journal that we could add to and create with our content http://venuscow.com
The current site is a prototype; the real thing is almost ready to be launched.
Having proved without money that a purposeful social enterprise supported by big business and those with skills and a conscience (the big society idea) is truly possible we now want to find someone in the media with skills and a conscience who gets it and help us tell the rest of the Nation about the final chapter of our long journey back to the top.